Name tags are ubiquitous in service, industrial and hospitality occupations, but they’re not something we spend a lot of time thinking about. But consider a world in which name tags and company emblems don’t exist.
An HVAC tech comes to your business wearing his favorite sports team’s jersey rather than a uniform with his name and company logo. How can you be sure he’s credible? Your level of trust would drop significantly upon seeing him. Ready to go back to a world where workers have identification on their clothing? We thought so. Take a look at the four biggest reasons employees should have name tags.
Trust
Customers are much more likely to trust a uniformed employee rather than a non-uniformed one. Whether onsite or out in the field, easily identifiable team members make customers more comfortable before they even start to interact. Name tags make employees appear more professional and allow them to be distinguished from non-employees.
Professionalism
Employees tend to behave more professionally and be more productive when they wear their name on their shirt. Their reputation is on the line, so they feel compelled to do an excellent job for both the company and themselves.
Communication
Customers will instantly know employees’ names without having to ask. This allows conversations to start without introductions. Name tags also inspire loyalty because customers will feel like they’re on a first name basis with a team member and will go back to them the next time they want to do business with your company.
Branding
Have you ever accidentally worn a red polo to Target? Then you know what we’re talking about here. Name tags often include your company’s logo and colors along with the person’s name. People will start to recognize your company and your employees when they see your logo or uniformed team members.
Conclusion
From personal performance to increased brand awareness, there are many benefits to easily identifiable employees. At Rentwear, we can customize your uniform emblems and name tags to fit your brand and preference. Want to learn more about our uniform service? Contact us today or read our uniform service guide for more information.