Have you ever noticed some of the most successful people in the world wear the same or similar outfits every day? Think about it. When’s the last time you saw Mark Zuckerberg in anything other than jeans and a gray t-shirt (he probably draws inspiration from Simon Cowell)? And everyone is familiar with Steve Jobs’ iconic black turtleneck. Even people like Barack Obama and Michael Kors don the same or similar outfits every day. It’s almost like all of them have created their own work uniform.
So why would these famous and influential people decide to do this? They want to reduce their stress and make better choices. But how? The answer lies in a concept called decision fatigue.
Combatting Decision Fatigue with Work Uniforms
Decision fatigue theorizes that the more decisions one makes, the more likely they are to make a bad decision or neglect making decisions at all. Choosing an outfit in the morning is stressful for all of us.
"When people make one decision after another after another, it saps their self-discipline and self-control," said psychologist Barry Schwartz, author of "The Paradox of Choice: Why More Is Less" (via CBS).
Starting your morning with a stressful decision can affect the choices you make the rest of the day. People like Zuckerberg and Jobs realized this early and decided to set a daily uniform for themselves.
Their goal? Save their brain power for more important decisions.
“I really want to clear my life to make it so that I have to make as few decisions as possible about anything except how to best serve this community,” Zuckerberg said during a 2014 Q&A session.
From executives to production staff, people all across the world can make better choices at their job because they don’t have to choose their clothing every morning. While the people we mentioned above wear their own clothes every day, a lot of businesses turn to uniform companies like us to provide and launder both executive apparel like button downs and polos and industrial uniforms.
The more choices we have, the less satisfied we will be, and we'll make worse decisions because of this. So doing something simple like wearing a work uniform can have a massively positive impact on your life.
Schwartz puts it this way, "The paradox of choice is simply that although choice is good, you can have too much of a good thing. When people have too many options, they're paralyzed instead of liberated, and make worse decisions. And even when they make good decisions, they are less satisfied with them."
Uniforms Create a Confident Appearance
Not only do work uniforms free you up to make better decisions, they also provide a sense of confidence. Choosing a work uniform that you feel good about improves your self-esteem. And uniform wearers don’t have to worry about colleagues and clients judging them based on their outfit.
The less stressful your morning is, the better the rest of your day will be. And wearing a work uniform gives you peace of mind knowing what you’ll wear to work that day.
Plus – busy parents can spend less time getting themselves ready in the morning and more time making sure their kids are prepared for school or summer activities.
From better decision making to increased self-confidence, the benefits of uniforms are clear.
Connor is the Director of Marketing at Rentwear Inc. and writes about how uniform, floor mat and linen service can help your company.Connor Clay